Exhibits Demo

Exhibit 2 Description

To reduce friction for users to download mobile application and reach target content, lead mobile users directly to a specific page on a website or inside an app instead of just launching the app's home page for consistent experience from a marketing promotion to a landing page or mobile app screen.(Refer to 1A. MA-Use Cases Demo Exhibits - Exhibit 2)

Exhibit 3, 4a, 4b Description

Ability to create enhanced linking experience that can drive users directly into the SCB mobile app or an equivalent web experience in the absence of the application on the user's device. For example, during an acquisition campaign, SCB marketer may not want to force a user to install the app to complete an application form but give user a choice by simultaneously showing the "Get App" button on the website banner to let the user have a choice to download and install the mobile application. (Refer to 1A. MA-Use Cases Demo Exhibits - Exhibit 3, 4a, 4b).

Exhibit 4c Description

To create a frictionless user experience allow SCB marketers to control the message users see before App install. SCB marketers could also add a “text me the app” button to give users another option for installing the app. SCB marketers could select a landing page template from existing proprietary CMS (UDP) to edit with custom, app-specific messaging and branding which is hosted by SCB. These pages can serve as a destination both for Universal Links and App Links or as a custom landing page for users on desktops who click on a link intended for a mobile device. (Refer to 1A. MA-Use Cases Demo Exhibits - Exhibit 4c).